One Simple Step To Easily Write High Performing Ads For Your Business

If you're looking for a way to make your ads more effective, grab attention and reel in more clients… This is the part where we show you exactly that.

I remember writing and scripting my first ad. I hated it, it frustrated the hell out of me.

The worst part? I had spent hours and hours of study on how to write the most effective and captivating ads. But for some reason, my memory had just been wiped… Just like that.

I even analyzed what's working with other businesses, big and small, successful or not, I had a look at them all. But when I tried to use that knowledge to write an ad for my business… I had no clue what I was doing!

Starting at that blank template I realized I was out of my depth. The longer I sat there, the more that frustrating feeling grew.

The Number One Reason Why Ads Don’t Perform

So I did some more research in hope of finding the secret formula to a successful ad.

Some sources told me “use a cute baby animal in your ad!” Others said that’s the worst thing you can do.

Some sources told me to repeat my message again and again until it was embedded in their mind. Others said repetition only annoys people and makes them NOT spend a cent with you.

With my deadline approaching rapidly I decided to make a shortcut through the process. I looked at the ads of my competitors and did virtually the same. Like copying your classmates' answers and changing them slightly so the teacher wouldn’t suspect anything.

I was pretty happy with the ad and showed it to my co-founder, he was happy, I was happy, so we ran the ad.

A few days later I get back from a short trip away and I don’t hear anything about the results. So I asked my co-founder what the ad results were. He seemed slightly confused by the question:

“Huh….. what do you mean ‘results’?”

“The results from the ad we ran.” Did we make any sales from it? I asked him.

He smiled, leaned back and said:

“Nooooooo Zac. That’s not how ads work! This ad was for brand recognition. The Top of mind awareness kinda stuff. Advertising is all about branding, you know?”

I played it cool and said: “Sure, I understand”.

That was a lie. Because I didn’t understand at all how those things got us more sales.

And now, years later, I’ll let you in on a little secret: I was lying to my co-founder. But he was also lying to me.

He had no idea what he was talking about either.

Fixing Your Marketing

When we spend money on something we measure the result.

Doesn’t matter if we’re spending money on equipment, lunch or vendors - we make sure we get what we pay for, right?

When I started my own business I tried to do the same with marketing. Instead of results I got wordsalad.

‘Well, this ad is for brand name recognition’

‘We’re focused on top of mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question.

Here’s the ugly truth:

“Most businesses throw away at least more than half their marketing budget. Maybe even more than half.”

That just didn’t sit right with me

How I Stopped Throwing Money Away…

…And how you can do the same

I decided to get to the bottom of this and figure out the formula for effective marketing.

The good news? There was a formula and I figured it out.

The bad news? It took years of study, puzzling pieces together, testing it and using trial and error to figure out what actually worked.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearsons Law’

“What is measured, improves”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something.

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t.

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing wordsalad. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every business, yours included. If you want to know how we would do this for your business, get in touch with us today.